Since my daughter was born, 8½ years ago, I’ve been BIG on organic milk. No added hormones, antibiotics, or other unnatural stuff that will help the kids grow a third arm. No one really needs a third arm. I wasn’t so a big milk drinker myself before this, but I do like quality and had already become used to organics anyway. Organic milk just tastes better, IMO. Richer, smoother, subtly sweeter… when I compared, it just seems that the organic brands simply do a better job with the product. There is a major problem with organic milk though as even buying in bulk at Costco leaves me with a dent in the wallet. $11 or more for 1.5 gallons of organic quality is quite a bit more than the $2 I pay for a gallon of 2% regular milk at pretty much every grocer, but I just suck it up and put those dollars down because nothing is too good for my baby.